Several companies small and medium sized contact with us often to consult on SEO looking to start work on their websites for search engine positions and this is the question escuchamos.Damos usually assume that you already have the domain name and the site built or being built, because finding a good domain name would be a separate issue discussed in a post the other day.
As advice you have some of the most important steps that you can do yourself before hiring a more specialized help SEO company to manage your campaign, search engine positioning.
1. Find the right keywords
The first and most important step is to identify important keywords for your website that you are interested in appearing on the search engines. You know your business better than anyone and your target or target audience, so you should make a list of 10 words or phrases terms (keywords) that you think your potential customers frequently seek in the search engines to find products or services you intend to hire.
The first and most important step is to identify important keywords for your website that you are interested in appearing on the search engines. You know your business better than anyone and your target or target audience, so you should make a list of 10 words or phrases terms (keywords) that you think your potential customers frequently seek in the search engines to find products or services you intend to hire.
2. Sets the title of your web page
Having determined the keywords, the next step is to establish properly the title of your website. It's the first thing any search engine will read and take as a factor to rank your website. The title of your web page should contain the main keyword . All other pages of your website should a title related to the page. For example, the title of the registration page must be "record." Note that this is not the record position on the page, the idea is to call things by their name.
Having determined the keywords, the next step is to establish properly the title of your website. It's the first thing any search engine will read and take as a factor to rank your website. The title of your web page should contain the main keyword . All other pages of your website should a title related to the page. For example, the title of the registration page must be "record." Note that this is not the record position on the page, the idea is to call things by their name.
3. Sets palabras clave y las descripciones (meta keywords)
Aunque Google ha llegado a decir que ya no leen las etiquetas o metas todavía aconsejan poner palabras clave y una descripción en las etiquetas de cabecera. Muchos otros motores de búsqueda aún si las leen y Google no va a dar calificaciones negativas por ello.
Aunque Google ha llegado a decir que ya no leen las etiquetas o metas todavía aconsejan poner palabras clave y una descripción en las etiquetas de cabecera. Muchos otros motores de búsqueda aún si las leen y Google no va a dar calificaciones negativas por ello.
4. Contenido único para tus páginas
La página principal de tu web y a ser posible también el resto, debe de tener un contenido único que describa tu negocio, no caigas en la tentación de copiar ocntenido de otras páginas porque es penalizado por los buscadores . This introductory text should have the keywords found on the title page. Experts say you should use the main keyword 2-3 times every 200 words , but not get obsessed with it. The important thing is that you write what people understand and if you do it with common sense will be naturally typing terms of which we speak.
5. Blog for your business
A Google likes blog the same way as the other search engines. Having a blog is something that we should always keep in mind. 1-2 For this you must write articles or post each week related to your business or sector. Articles can be about industry news, an update to your website, a new hire in your company - all related in some way or another with your business.
A Google likes blog the same way as the other search engines. Having a blog is something that we should always keep in mind. 1-2 For this you must write articles or post each week related to your business or sector. Articles can be about industry news, an update to your website, a new hire in your company - all related in some way or another with your business.
recomendabel is using wordpress, and it is free, easy to configure and has several SEO plugins that help optimize your blog for search engines.
6. Google Analytics installed
need to control the traffic that your web. For this analysis there are many software that will show you how many visitors arrive daily to your website, where they come and look for keywords in the search engines from which to find your web. These are the most important metrics. Analytics is a good choice and free. SI also do SEM campaigns sponsored links on Google Adwords you can track conversions.
need to control the traffic that your web. For this analysis there are many software that will show you how many visitors arrive daily to your website, where they come and look for keywords in the search engines from which to find your web. These are the most important metrics. Analytics is a good choice and free. SI also do SEM campaigns sponsored links on Google Adwords you can track conversions.
7. periodically reviews the positions of your website
you just start your campaign and can not be in the top 100 of Google, but sooner or later, if you do the right things at the right time, you'll be near Top 10 in that elite group on specific keywords. NO not get obsessed with this point, it takes time scale positions in search engines. We
you just start your campaign and can not be in the top 100 of Google, but sooner or later, if you do the right things at the right time, you'll be near Top 10 in that elite group on specific keywords. NO not get obsessed with this point, it takes time scale positions in search engines. We
within the Marketing Make SEO services offer this service for free. We can ask about the position of your keywords and regularly observe your rankings on Google, Yahoo or Bing. This will help you track the work of SEO if you decide to do it yourself.
8. Create and manage your business profile on social networks : Twitter, Facebook, Digg, Delicious
These are some of the trendy social media today. Set up your profile on these sites and think about your online communication strategy. You can find more information on this website where you can even create
own social network These are some of the trendy social media today. Set up your profile on these sites and think about your online communication strategy. You can find more information on this website where you can even create
9. Google Local Business Directory
If possible, enlist your company in the local business directory for Google, is free, and put your address and phone number in the Home page and contact.
If possible, enlist your company in the local business directory for Google, is free, and put your address and phone number in the Home page and contact.
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