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The father of the prodigal son

.

João Cruzué

youngest When I asked "Give me the share of property that belongs to me," his father says not a word. He made his accounts and he divided his property.

When the boy sold his part, took the money and left, his father witnessed it all and does not say anything.

And he says, because nothing was going to convince.

But his father always looked the way he went.

He knew that if the young person volvese and the Premera to receive him were his older brother, certainly would return to the pigs and their algarobas.

So when his father saw him, full of mercy and ran and fell on his neck and kissed him, for he feared perdelo forever.

God can be silent, but his eyes are alert and your arms always ready to embrace.

God is love.

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SEO for everyone. 9 Tips on getting started

Several companies small and medium sized contact with us often to consult on SEO looking to start work on their websites for search engine positions and this is the question escuchamos.Damos usually assume that you already have the domain name and the site built or being built, because finding a good domain name would be a separate issue discussed in a post the other day.

As advice you have some of the most important steps that you can do yourself before hiring a more specialized help SEO company to manage your campaign, search engine positioning.

1. Find the right keywords
The first and most important step is to identify important keywords for your website that you are interested in appearing on the search engines. You know your business better than anyone and your target or target audience, so you should make a list of 10 words or phrases terms (keywords) that you think your potential customers frequently seek in the search engines to find products or services you intend to hire.

2. Sets the title of your web page
Having determined the keywords, the next step is to establish properly the title of your website. It's the first thing any search engine will read and take as a factor to rank your website. The title of your web page should contain the main keyword . All other pages of your website should a title related to the page. For example, the title of the registration page must be "record." Note that this is not the record position on the page, the idea is to call things by their name.

3. Sets palabras clave y las descripciones  (meta keywords)
Aunque Google ha llegado a decir que ya no leen las etiquetas o metas todavía aconsejan poner palabras clave  y una descripción en las etiquetas de cabecera. Muchos otros motores de búsqueda aún si las leen y Google no va a dar calificaciones negativas por ello.

4.  Contenido único  para tus páginas

La página principal de tu web y a ser posible también el resto, debe de tener un contenido único que describa tu negocio, no caigas en la tentación de copiar ocntenido de otras páginas porque es  penalizado por los buscadores . This introductory text should have the keywords found on the title page. Experts say you should use the main keyword 2-3 times every 200 words , but not get obsessed with it. The important thing is that you write what people understand and if you do it with common sense will be naturally typing terms of which we speak.

5. Blog for your business
A Google likes blog the same way as the other search engines. Having a blog is something that we should always keep in mind. 1-2 For this you must write articles or post each week related to your business or sector. Articles can be about industry news, an update to your website, a new hire in your company - all related in some way or another with your business.

recomendabel is using wordpress, and it is free, easy to configure and has several SEO plugins that help optimize your blog for search engines.

6. Google Analytics installed
need to control the traffic that your web. For this analysis there are many software that will show you how many visitors arrive daily to your website, where they come and look for keywords in the search engines from which to find your web. These are the most important metrics. Analytics is a good choice and free. SI also do SEM campaigns sponsored links on Google Adwords you can track conversions.

7. periodically reviews the positions of your website
you just start your campaign and can not be in the top 100 of Google, but sooner or later, if you do the right things at the right time, you'll be near Top 10 in that elite group on specific keywords. NO not get obsessed with this point, it takes time scale positions in search engines. We

within the Marketing Make SEO services offer this service for free. We can ask about the position of your keywords and regularly observe your rankings on Google, Yahoo or Bing. This will help you track the work of SEO if you decide to do it yourself.

8. Create and manage your business profile on social networks : Twitter, Facebook, Digg, Delicious
These are some of the trendy social media today. Set up your profile on these sites and think about your online communication strategy. You can find more information on this website where you can even create

own social network

9. Google Local Business Directory
If possible, enlist your company in the local business directory for Google, is free, and put your address and phone number in the Home page and contact.

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Now social networks can also make money

have a million friends on Facebook or Twitter is always a sign of good reputation. This, besides being a cyber reference is also possible to add leverage the extra income. What are the tools to make money using their own network? For years, social networks are one of the fastest growing phenomena on the internet. Facebook just received over 250 million hits a day worldwide and each user, according to statistics of the network, has averaged 130 friends. Seeking to exploit the high degree of credibility that profess the industry benchmark, got some creative thinking about how to capitalize on such popularity.

Thus arose enterprises seeking to put a number to the trust exercise. Although the amount at which an average user can expect to live is not income. Fee of 10 cents per click to make a friend in a notice placed in the profile itself. And up $ 5 if you complete forms or answer a survey.

The rule states that the revenue is related to the number of friends available. Those with more than 35 thousand followers, have great chances to make a major difference.

One of the most common methods is the cost per click and refers to the amount of money an advertiser spends each time a visitor clicks on your ad. But the rope has a turn. Because if the person concerned, goes right to the page and register, the price rises. And if you end up buying a product, it becomes more profitable.

To keep track of dividends, many of these sites offer a panel of reports that it calculates the amount accumulated after each click. To cash, depending on the site, you can request a bank transfer, receive a check or open a PayPal account. For settlement, some require a fixed amount can be $ 100 for domestic sites, $ 100 for foreigners.

One of the pioneers of this method was Google Adsense, which allows you to add advertising to their own sites or blogs. The big difference with social networks is that everything is simplified since there is no need to deal with the design or site structure. Facebook and Twitter "and offer room done."

Among the most popular that can operate on Facebook and Twitter are: SOIC (http://soicos.com), a network recently launched Argentina that provides programs to capitalize on the profile. "Once registered on our platform, users can choose from the different campaigns for advertisers who want to share in your profile, and start generating revenue," says Gau Augustine, director of the site. After verifying your identity, your profile will appear in the selected network, the advertising campaign with a link that redirects to your contacts to the advertiser's website. In

Lemonade (http://lemonade.com) the idea is to recommend products to your contacts via a widget in the user's page and become a kind of virtual shopping. If anyone comes to buy, you can select from a catalog that includes products or services - the owner is paid a commission ranging from 5 to 15 percent of value. For the time is available for Facebook, but soon will begin operations on Twitter and other social networks. Another site is

Causes (www.causes.com), where the goal is to join a community of 140 million members, participate in some of the 500,000 causes created by the members and add more than 30 million raised. The proposal is to help organizations and nonprofit associations to circulate petitions or transmitting volunteer capacity. For this can establish a profile on Facebook social-service related. For each point that is achieved, small numbers are added to the general account.

In

Facebook Make Money (www.uvioo.com) The challenge is to promote videos from Youtube or Dailymotion contacts. The more people see them and recommend, most entered the box. Flame

Tunes (http://flametunes.contraction.se) Nothing more practical and direct own or others to sell songs to friends.

Facebook (www.facebook.com / advertising) Through the official site can encourage the "I like" to increase the influence of ads.

In Twitter

Twitpub (www.twitpub.com) For those with sensitive information and want to charge for each tweet you sent.

Twitter (www.twittad.com) Messages are sponsored by different sponsors.

Twync (http://twync.es) connects advertisers with only the most famous Twitterers. The idea is to write 140 characters on some products and brands. In English.

Adf.ly (http://adf.ly) Compress the link and every time someone clicks, it adds.

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Download CCleaner, a program to optimize pc

begin to feel that the computer is slower. Then, we tried to manually delete temporary files and cookis. But then we started to have problems, we removed some files that allow us access to several sitiosdentro of our computer and we can not recover, in addition we need to be running those applications that have installed and now have been invalidated by the error we made.

This does not happen more by having the C Cleaner, which is a clever program that the entire history list to be removed, will select what can be erased and what is not. We will have several options to mark and are included in the list of what should be deleted, without that meaning that we will lose valuable information. It also includes the possibility of recycling lapapelera empty.

We have to clarify that an option is also included serving parareparaciones, which is the ability to search for errors that arise because a file opened was wrong or a hindrance while downloading something, etc. This program will look for possibilities and then repair them to improve computer elfuncionamiento.

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That is payment due? [PayPal]

Paypal is a of means of payment simpler for use on the Internet. All account with 3 steps.

* Deposit or earn money for your account
* Spend and spend it ;
* and deposited to an existing one bank

So what are

To receive and send money by Internet

How can I pay?

Very easy, no eyelashes and many more guides best than mine but in reality, the video show them how do the payment due, explains everything.

What is the payment due?

One of several ways to pay by Paypal, which is the one that we will now focus .
Definition
Payment Due

When we send money to another paypal account, there are costs that come to be the gains paypal. If these costs are paid by the sender of the money, called payment due (payment Owed), for this you must deposit more ; of what you intend to send. If paid the receiver, then be deducted from the amount to send and always will come less than you had planned.

How is payment due?

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Choosing a router, the key device to build a Wi-Fi network at home

A home wireless network allows Internet access through laptops, netbooks, tablets and phones from any room in the house. And this is possible thanks to the routers, computers that connect to the modem and are the heart of wireless networks (Wi-Fi). Here are some facts and suggestions that they want to be helpful in choosing a home router.

The main difference that can exist between the routers is given by the technology standard to which they belong. Currently, in the Latin American market coexist routers designed with the IEEE 802.11g standard (known as "routers G") and those who respond to the latest IEEE 802.11n (or "N routers). Within the N, in turn, there is more n150. The G routers in the best transport data at 54 megabits per second (Mb / s), while the n150 reach the 150 Mb / s and N reaching 300 Mb / s.

"How big is the house where the router installed?". All the experts consulted by Next agreed that this is one of the first questions that must be made when choosing a router. A big house with barbecue fund and have requirements different from one-bedroom apartment. If the spaces are too large to cover or obstacles that must pass through the Wi-Fi signal (walls, concrete structures) are many, should opt for a N150 or an N router, which will ensure wider coverage. But, in the opinion of Carlos Solano, marketing director for the Southern Cone Belkin signature to a small apartment, a G router is "perfect."

Another item to check is what we will use the wireless network. If you intend to heavy use (download videos, group play), the experts say that the right choice is a router N. Sergio Fasano, Ceti Institute, says that if you use Wi-Fi for video calls or other tasks that require significant data traffic, the advantage of N on a G router can be perceived. "But in normal web browsing is very difficult to notice it," he says.

The experts also recommend taking into account the bandwidth of Internet access that account. Of little use in a superrouter, they say, if it is shared with a connection of only 1 Mb / s. "It would and fire hoses have to share the water coming into house through a straw, "said Solano.

also say they know, you have to look for what teams will use Wi-Fi network. If the only notebook in the house is equipped with 802.11g, of little use in a router N. Mariano Tomalino, Linksys company says that the vast majority of notebooks running at up to 150 Mb / s. Data that should be taken into account before a router excited than 300 Mb / s.

Other issues mentioned by the experts to consider are the design, the ability of the router to connect to 3G networks, security and support (on All to configure the router).

G or N . The main difference between routers is the technology standard to which they belong. Currently living the IEEE 802.11g and those who respond to the latest IEEE 802.11n standard. Question

space. If the surface to be covered by Wi-Fi network is too large or if the signal must pass through many obstacles, it would be best to opt for a router to the latest (the technology N).

what used to network. If you intend to play in groups, download videos or make video calls, you should choose one of the routers that offer higher bandwidth band. For just surfing the Internet, a G is fine.

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Optimizing Adsense ads

highest paying Adsense Words

• Mortgages
• Bag Travel Hotels
• Cheap Hosting
Real Estate Technology
• Mobile Gadgets

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News Sites

Today I bring you news about games, I found this site which is about android applications.

Android is a software platform and operating system for mobile devices. It is based on GNU / Linux and was initially developed by Google . The presentation of the Android platform was held November 5, 2007 with the founding Open Handset Alliance, a consortium of 48 companies hardware, software and telecommunications committed to promoting open standards for mobile devices. This platform android
allows application development by third parties (anyone other than Google), for which, the developers should write managed code in the Java programming language and control devices through libraries developed or customized by Google.

The android market have easy access and fast to their applications. Applications are created by developers around the world and then rated by users of Android.

With android games you have on your cell phone a lot of games to play. Remember that these games are unique and incomparable. Android games on your cell phone is like having the windows on your pc. This is your chance to have all the games you were looking

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Organize and plan

Hello everyone, searching the web found a site Organizing and Planning, which deals with ideas and tips


to organize and plan events, trips and things related to home.


Organizing and Planning has a lot of items that will make your life a little easier, by


example, an article on how to organize an event at home with tips very


interesting to help us better organize our pr oxime formal or semiformal event


at home and thus be an excellent host.

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Almost without looking I look

after much time and many twists and turns here eh one of my poems I decided to post q I hope you like it!

Descalzos.

tell the world my love for you,

was a silly attempt to be understood

was an easy target to an expert marksman.

Almost without looking

look at you And I remember that I love

Because I'm dying and no restraint

My crazy compromise.

That hold me and poisoned me, That

deviates from the rest of me,

of everything else.

Gone are my steps and my happiness

Far from here, I now walk barefoot

feel the cool sand, your warm hand

And the soft wind blowing slowly.

rest does not matter, I'll be barefoot,

With the stupid idea of \u200b\u200bbeing understood

And my hobbies to look at you crazy without it,

Letting

venom poisoning Do not do more to fall in love.

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as Facebook, Google will recommend sites

Hello friends of the blog. as you can see google is not far behind and implement something similar to Facebook.

years ago that Google wants to build their own social environment (including other attempts had been made before.) Meanwhile, Facebook continues to grow. And worse: people now seeking information of interest (vacations, outings, restaurants) within that network, based on recommendations from friends. One area that was unique to the search engines.

They sound all the alarms for the search giant.

In this situation, Google is back with their attempt to bring social functions, but now inserted into his flagship: the search. What is new is the "+1" , a button (like the "Like" on Facebook) to be added to each of the results offered by the search engine.

That button can be pressed by all registered users in a Google service. How many more votes have that link, the more relevant the results will show the form. In this way, will have a significant impact on highly valued algorithm that Google uses to deliver results.

The system will appear in the next few days, first in the United States. Show what content you like to "friends" (Google contacts) and how much support have global links as votes. Following

Facebook's overall strategy, the "+1" will also be available for Google ads. And furthermore, the company said that in the future may include button within websites (such as "Like" in Facebook).

The commitment is important. We'll see if Google is now off on social search and adds a new failure.

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-.- sara

I saw it, and I was astonished to recognize who he was, he stayed greeting other people, and when Sara saw what was happening, pulled me by the hand and led me to the ladies
- EEEEEEY despiertaa - he laughed
- quee? - seizing ask you not know that I spoke
- ajaa, do not play, "he said accusingly - were watching the cousin of Sofia-
- claroo not, try to find a quick excuse-I liked her shirt -
- siiiiiiiiiii, I believed it-
- aay is fine, if you were watching was not expecting esque aca-
- as you will not espeerar this ACAA SOFIA IS PRIMO! -
- well yes, but do not live in the city, "I defend myself had a good chance that was not Sara
academic ponder it for a second and then I said
- you're right, but it should still expect anything-

in that my cell phone rang:
- meliiiiiiii-era Sofia - guess who this conmigoooo-
- who sofi? - Sara
in that hiso motioned me to put speaker, and so I did
- my primoo Santiago-
- aaaaa - I surprised - and why? -
- sorpresaa gave me is not the cutest? -
- if it seems:) -
- and guess who wants to veer -
mischievous voice said I would follow the flow - to whom? -
- a tiii tontitaa-
- to me? Why? - in that I saw that Sara ponia
eyes - could occur to Sofia with ...- said accusingly
- Que Sofia ? -
- told him about what had happened with Julian y. ...-
- SOFIAAAA, you promised that you were going to have -
- sii but I hold esque -
- I hate you know -
- I too nice to you, "he said with playful tone - where are you? -
- in the bath-
- you do ahii? yaaaa come here! - I ordered
- in a segundoo, I'm hung up, and look

sara and she looked at me mischievously
- quee? -
- what you dijeeee, esque your best friend definitely has a special intuition, nothing escapes me, he also obviously you veer sii quieree! and obviously you too I want to see it go but I deny with all your ridiculous arguments, but you know, I am glad that is come because so dumb by Julian's out of your life and we'll all be happy, because let me tell you that Julian gets me every time but the paciensia, is a atreevido esque, since you told me that was ACAA, oh god almost kill him, is very shameless ...-
- Saris yaa, please, do not want this speech again if ..-
- All right Melissa, but promise me that you talk with him and that if things go .. .-
- Sarii, I just got -
- these are just options that can not be ruled out, put on white

eyes - go go, you are waiting, "said
excited - okay and I-
and returned to ring my phone




: S

see what I see, and a half thousand years ago not publishing, but had esque cabezaa many things in and not thought of it that could add to the story interesting, but hey, better late than never.
I think this chapter is special:) because it is where you see the home employment of what might be new adventures for meli, moreover, comes a new personajee :))))))))) and let me the photo decirlees I'll put in a few days porqe still have not found the paper referred to as honorable
:))))))))) boldly I want to ask a favor: D
go to my other blog, here I leave the link this also as I have very left, but today I will post, is a dramatic story which abounds jajajajaja insertidumbre I know they'll love
that's it for today, thanks for reading:)

seeking new :)))))))

things were

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button selection of words for your web

1. Introduction

Internet use has become for increasing numbers of citizens and professionals an indispensable, especially when locating new products and services. Most of these users, potential customers of businesses with Internet presence, use search engines as part of their selection of products and making purchasing decisions. However, only 7% of those who search the Internet moves from the first page of search results that has made [ 1 ]. Therefore, the best option for those who need to publicize their products through the Internet is to maximize its position in the results pages of search engines.

In this sense, SEO techniques, not limited to enlist a website in search engines, but to do that, at least for certain keywords, such website to appear among the top positions of search results pages or SERPs (for Search Engine Result Pages).

The greatest benefit of positioning in SERPs, unlike other marketing and advertising techniques is the existence of a surfer in the previous interest. Users who enter a site via a search engine results, take an active role in finding the product, service or information provided by this web. In this sense, is not a passive audience, but that is highly motivated to consume the product or service offered. However, based on the behavior 93% of Internet users, only those goods or services that are offered on the first page of results will become effective purchases. Giving high

web pages in search engines ensures only appear in its database but is not guaranteed the presence in these first few pages. There are currently thousands of websites competing for a place in these top positions in order to be able to attract and convert visitors into sales. The problem is that without proper promotion strategy, and without redesigning the web to conform to the parameters and algorithms that search engines use is almost impossible to be at the top.

Thus, the fundamental objective seekers is to classify the web with greater importance than the competition. This is achieved through the search engine optimization, popularly known by the acronym SEO (Search Engine Optimization) and also by the term SEO (Web positioning).

2. Search engine optimization (seo)

As noted elsewhere in this Yearbook work (see article L. Codina) the purpose of Search Engine Optimization (or SEO) is make a page web displayed in prominent positions in search engines and directories.

goal is to make the outcome of the website appear on the first page of results when a surfer, a potential customer of a website, type in the search field the description of a product or service related to optimize web. However, to achieve this goal, we must understand how search engines work and how they evaluate the sites to position them in their relevance ranking.

Although each search engine operates with its own algorithms, there are some generally accepted scaling factors. Therefore, although the positioning of a website in Google is subject to a greater or lesser importance given their algorithms, it is possible to predict the ranking of in the ranking.

When examining these search engines indexed pages using programs called spiders (spiders) that identifies the web page addresses (URLs), collecting information from its source to calculate its relevance.

There are different elements that search engines identify the source of the page to determine its content and relevance. The Metatags, links or headers of text and other elements are analyzed using mathematical calculations to determine their place in the ranking.

positioning The main factors can be divided into two groups depending on whether they are (on the page) or not (off the page) under the control of the webmaster:

• Factors on the page:
  - Optimizing keywords. The optimal choice of keywords is the basis of any SEO strategy, so try this factor in detail in the next section.
  - Optimization of the titles. As the title seekers is shown in the results list, the goal of optimization is twofold. On one side must be a claim for users entering the site, and the other must be configured so that search engines give a good position to the web. To achieve high rankings for relevant titles is advisable to write between 5 and 10 words in which is mentioned at least once the keywords that optimize the web.
  - Meta tags. Included within the label, are intended to provide information seekers on the web. The most important are the META DESCRIPTION (describe the content of the page and serves as a description of the results of some search engines like Alltheweb) META KEYWORDS tag (currently most search engines ignore it because of their manipulation to get more relevant) LANGUAGE META tag (indicating the language of the page) and the Robots META tag (tells the search engine if you want to index the page and / or is willing to follow links.) Although many search engines do not take into account is recommended to continue creating them for each of the pages of the web.
  - secondary keywords. The secondary keywords must be distributed correctly in the text of a page. The recommended density (percentage of key words on the word count) of between 5% and 8%. According to the principle of proximity is preferable to set the keyword as close to the top. To give more importance there are several tabs: (where n is a number from 1 to 6), , , and
• . The main keyword is highlighted with a

  and should be placed near the beginning page.

• factors off the page:
  "The PageRank (PR). Is a value between 1 and 10 depending on the quantity and quality of sites that have links to the web reference, and their internal links. Transmitted by PR sites depends in turn on the PR itself and the number of outbound links you have that page [2 ]. The PR formula is as follows: PR (A) = (1-d) + d (PR (T1) / C (T1) +...+ PR (Tn) / C (Tn)) PR (A) is PageRank of the page reference. d is a weakening factor. (1-d) ensures any page, but you get no link, will have a minimum PR of 0.15. PR (Ti) / C (Ti) is the PageRank (PR) of the ith page that links to the web reference (Ti), divided by all links (C) also depart from this page you, is ie, the PR that it conveys. i = 1 ,..., n and n are supposed to pages linked to the reference.
  "The text of the links. The text of links pointing to a page is viewed by some as the number one resource optimization. Keywords should be placed in the anchor text that acts as a label link: Keywords to optimize the positioning .
  -The external links. Since search engines use link popularity measures (number of sites "related" or "authoritative" related to a particular website) to determine the ranges of search results, we recommend the implementation of strategies "Popularity Links ", such as the high Directories or exchange links.

This optimization we have described in broad terms is an ongoing process because search engines and directories change ranges Sites Web changes constantly and often the relationships between them.

specialists work in SEO is to keep the optimization taking into account the changes and new trends in search engines, mainly Google, which is not easy nor cheap. A report by Danny Sullivan, the cost to refine and adapt a 150 page website to the specific search engine Inktomi (HotBot) was $ 1,310 a year if you wanted to be "cool" in the results of your database [3 ].

3. Keyword optimization

keyword selection is considered the most important factor in search engine rankings and is the basis for all SEO strategy. For optimal selection of keywords should be taken into account the following points:

• Popularity of Keywords.
• competition for keywords.
• Relevance from the point of view of Marketing.
• List of keywords to the content of the web.

• Popularity of Keyword. As individual words are usually highly sought after, tend to attract much competition. The solution to this problem is to choose "key phrases" consisting of two to five words, for the optimization of each page. It is also recommended to optimize the pages for popular keywords misspelled (eg palavras by words). Competition for these variants will be much less intense.
• Competition for the keyword. By opting for highly competitive keywords there is a risk that the website is lost among the multitude of search engine results. Due to this high demand for some words, it is advisable to identify a niche or set of keywords that describe clearly the web and only a few have chosen before.
• Relevance from the point of view of Marketing. In the design of a good search engine marketing strategy is considered many aspects. On the one hand, it is necessary to have an excellent knowledge of our target audience, ie which search engines often use, and what keywords used to find a product or service. In this context it is important to provide web products for specific keywords and precise, as they have the advantage of less competition and to ensure more qualified visitors. On the other hand, it should be noted that users of a search engine does not think like a marketing director, and what sounds good for a promotional slogan does not correspond to phrases likely to be used in a search engine.
• keyword Summary of the contents of the site. Must choose not only the keywords that match the content of the web, but also the keywords that people use to find places like the web to optimize. Generally, for any page with content written over 250 words are recommended one to three keywords.

As we have seen, when positioning a website a single keyword is insufficient, as well as lack of focus and clarity, you probably have plenty of competition. Just as today there are very few people looking for a single word, it is preferable to choose more than one keyword, trying to fit the phrases searches users. However, it is not advisable to optimize more than 2-3 keywords per page to the risk of artificial piles of keywords, an event known as Frankenstein Syndrome.

Given the above, and after choosing the keywords that identify the web, you should optimize the page for the keywords that best fit the site. The next step is to optimize the sub-pages for keywords that identify those pages. However, do not forget to always add all the keyword of the page. Thus, it stresses that keyword representative of the web and also get good positions for secondary keywords.

To value before the effectiveness of these key words there are some standardized methods to measure the relationship between the difficulty and the benefits of placing a particular keyword:

• KEI (Keyword Efectiveness Index) relates the number of searches that have a particular expression (possible benefit) with the number of pages that should compete (difficulty).
• Google PageRank: taken as a measure of the difficulty of competing with the results already established, the PageRank of the first websites that appear in Google to find such expressions.

Today we can find on the Internet many companies that offer web optimization services with specialized software to measure these parameters. As we shall see below, in parallel with the development of this industry of search engine optimization, also have created the tools to optimize the selection of keywords.

4. Tools for selecting keywords

A wide range of possibilities for find words and terms used as keywords if you use keyword tools that give us Internet. These tools offer a number of suggestions that prove quite accurate because the results from different search engines.

These tools can find them in search engines that offer suggestions for refining searches on sites that we offer listings of most popular words in the Network and Search Engine Watch or Meta Spy or in the form of specific tools such as Wordtracker or suggestion tools companies pay-per-click.

Among the search engines that offer suggestions include the following:

• Altavista, offers suggestions and looking for variations to the words entered. It also provides related terms. He is considered one of the best.
• Alltheweb: returns queries related to variants of expressions entered.
• Teoma: Like the previous attempts to offer advanced features but their results are lower, especially in English.

Among the specific programs Wordtracker SEO stands for quality and for being one of the most cited in CEO forums.

• Wordtracker. It is a specific tool of payment, but with free access to a trial version. It offers both variants of the keywords entered thematically related expressions (lateral searching) as well as data on how many times have been sought.
  In the first step in the version "trial" will enter the word or phrase to study, can select the search options "Lateral" and "Thesaurus." After running the query, the results list on the left of the screen, and the clicker on these results to the right shows a table of related words. This table also indicates how many searches were on every word the last two months. To add the words or phrases in the table to our "basket" just click on them. Once the selection, in a new page Wordtracker has all the words chosen in order of estimated returns, according to their popularity and the number of competing sites.

Your problem is the data source. The trial of Wordtracker shows statistics of Altavista, a search engine now accounts for only 3% of all Internet searches, but nevertheless is quite popular among English speakers.
Moreover, the database version of pay is based on searches carried out in some metasearch engines like Dogpile English and Metacrawler. His English-language database is too small to be reliable and not be segmented by language or country.

Among suggestion tools companies pay-per-click highlight three companies

• Overture and Espotting: suggestion tools from both companies are similar. Both variants return to the keyword that we have introduced. For each variant indicate the number of times it has been sought in recent months.
• Adwords, the Google suggestion tool: if you enter a keyword shows popular searches that include that keyword, without offering information about the number of times it has been sought. After choosing your keywords, it shows the foresight of people who follow the link for that listing on the basis of broad match keywords.

The problem with the first two is that their databases search engines collect unpopular in Spain, making it insufficient in many cases. Moreover, these data based on a limited number of searches often present distortions and can find very specific searches that are ahead of other more general searches. We also face the problem that is not possible segmented by country, and results can be found in English of a Mexican database dialects that are not commonly used in Spain.

The following headings are discussed in more detail the free tools from the two leading companies in advertising Pay-per-click: Overture and Google.

4.1. Overture suggestion tool

The pay-per-click is based on you only pay for traffic that actually reaches a website, and the results obtained very than any other method of generating traffic by getting quality and quantity. Overture The company recently acquired by Yahoo.com, is considered the business that invented the pay-per-click, and today his name is, together with that of its competitor Google, synonymous with online advertising.

The keyword suggestion tool from Overture's search is one of the most widely used Internet since it is characterized by free access. This tool provides a list of the most used search words. When you type a word, the tool provides a list of words related that have been sought over the past two months.

By way of example, and to compare their results with Google, enter the keyword "keyword optimization" in its query interface. The results of the Overture tool are:

4.1.1. overture technological tools used

Overture Suggestion Tool for keyword database which includes all consultations in your system. Access to this database is not straightforward, because results of their keyword tool are in turn filtered by Match Driver tool. The definition gives us the tutorial is:

• DriverTM
  Match, a tool that takes into account the incorrect spelling, singular and plural combinations and other variations of search words, and assigns them a random ( ...) For example, if a user searches for the word "e business" Match Driver matches "and business" with the possible permutations of that word, like "e-business", "e-business and e-busines , which coincide with the main form, "and business", and shows the same set of results.

4.1.2. Assessment tool overture

Suggestion Tool Overture Keyword has some limitations due to the use of Match Driver and its database. These include the following:

• not distinguish singular and plural, and the results are attached. Suspiciously
• some terms give results too high, so it is assumed that the number of searches may be inaccurate.
• The order of words is often changed in order with respect to their actual search.

appear in specialized fora significant comments on the results provided by Match Driver tool. Users who can not bid on keywords relevant and should seek niche keywords (less than 20-30 prints per month) think that the Overture tool is not any help to them because these results do not appear on your suggestion tool.

We must also highlight that do not appear related expressions lateral type searching though Overture recently (October 2003) bought the software license AdSonar [5 ]. This software was purchased from the empresaQuigo Technologies Inc., specializes in solutions for online contextual advertising, but apparently still has not been optimized for tool keyword.

4.2. Google Adwords Tool sugesttion

Adwords tool is much more potent than we have seen in Overture. And its interface only shows the possibility of making a selection by language and country. This tool is designed to increase the performance of online advertising campaigns, whether by offering broader keywords or new variants of the lateral type searching with which sharpen the target goal.

As we did with the Overture tool, enter the keyword "keyword optimization" in the query interface selecting options from all countries and all languages.

Google AdWords results have been divided into two groups: the first is to "More specific keywords" and the second to "similar key words."

is in this second section where Google shows a large number of results in the subgroup "additional keywords. For the keyword used the tool showed a total of 199 words in this subgroup, we have selected the following shows:

4.2.1. Technological tools can we

check through these results, we found behind this tool's semantic technology CIRCA Technology.

In March 2003 the company Google bought Applied Semantics, a company dedicated to using technology to link content and language ads. With this purchase Google Adsense has developed its service, which uses the software CIRCA Technology (visible at the interface of Google when you type a wrong word, "he meant ....") and integrated it into their word search tool key.

Thanks to the legacy technology of Applied Semantics, the tool has an ontology that contains millions of concepts and relationships between them, which gives the results of new lateral type keyword searching.

4.2.2. Rating google tool

While Overture tool is limited to keywords in their results offer broader adding adjectives or nouns to the original keyword, the "additional keywords" AdWords supplement these shortcomings.

The first three results of the sample change the word or ptimization for related terms such as positioning or Optimizing, and even gives us a common mistake as a result of the same word: Optimization. Similarly, there is one more common error in one of three results recommended as a keyword to the name of the company from its competition: oviture rather than Overture.

In analyzing the remaining sample results we can see that we are moving into the ontology of the Google tool. Among the results we offer options that are on the same ontological level in which we might call "category SEO" (offered also resulted in extended and shortened forms). Thus, we see their results offered in the other SEO factors that we cited earlier: meta tag, link popularity, density, pagerank, etc.

5. Summary

Despite Google's tool offers very satisfactory results, among the various recommendations found in the SEO community has appeared now that we believe is the best choice. Experts recommend a combination of tools that we have seen a tool that gives us semantic variants and synonyms with which to optimize our choice of keywords.

However, until the ontological tools are not optimized, we chose to show a webmaster board member of the community.